Charley Nelms, President, Texas Merchandise Vending Assoc.
Your current customers & prospects are searching for your services right now! Make sure you’re their first choice on Google, Yahoo! and Bing.
Search Engine Optimization & Search Engine Marketing
Google now handles at least 2 trillion searches per year
Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name.
According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals used by Google to rank your website for search.
With the continuous updates and changes to Google’s ranking optimization factors, it is important to review your SEO Strategy for 2017 success. Understanding how the data can shape your website into a discoverable site that engages and converts visitors is key to a sound SEO marketing strategy.
Remember to keep your SEO agile and flexible, as Google is continuously updating and re-ranking its algorithm based on what users value most!
Search Engine Optimization (SEO) is a complex task that takes time and involves several steps performed in a specific order for it to work correctly and get you the results that you desire. SEO done well can certainly improve your rankings on SERPs (Search Engine Results Pages). However, in order to generate sales you need to engage in both SEO and SEM, Search Engine Marketing.
The Vending Marketer can create an SEO campaign for you that puts you front and center with prospects as an authority in your market segment, including:
Identifying the best keywords for YOUR unique business
Manage your title tags and meta descriptions
Ensure ideal on-page SEO
New content creation through our Content Marketing services
Make sure all WordPress or HTML coding is done properly
Drive citations and backlinks that build authority and credibility
SEM is best handled as a campaign that allows you to proactively communicate the right messages to the right prospects at the right time. We can ensure that you’re on the search pages you should be through pay-per-click (PPC) advertising, as well as organic search results provided you're willing to budget for each channel accordingly.
The Vending Marketer can design a program that offers:
Google Adwords or Facebook advertising campaigns that deliver on your objectives
All PPC work including estimates, bids and purchases
Ongoing monitoring of Google Analytics to ensure optimal outcomes
Development of an outbound marketing database, or segmentation of your existing list
Design, development and initialization of all outbound email marketing campaigns
Our experts can show you how to roll these tools out over time to ensure long-term success and pace your efforts so you achieve your search marketing results with solid leads that can fill your sales funnel and CRM program!